My favorite spot today: "Inspire Imagination and Keep Building" for Lego



I have an abiding affection for Lego and while the toy isn't gender specific it's nice to see a story about curiosity, experimentation, and discovery that features a girl. Copywriter, Whitney Ruef has crafted a great script with resonance. This sweet spot was directed by Brigg Bloomquist and beautifully shot by Pablo Berron.