My favorite ad today: "Staples" for the New York Lottery



I've mentioned my love of absurdist humor before, I am equally a fan of a great deadpan delivery. This spot is part of a multi platform campaign from McCann called, You'd Make A Better Rich Person. This was another instance where it was hard to choose which spot to go with but in the end it was the actor's earnest delivery and that he calls Leonardo daVinci, Leonardo daVincis that sealed it for me. The idea of roasting the eccentric ways that the wealthy waste their money to sell average people on playing the lottery is brilliant. It invites you to dream about how you'd responsibly care for your fortune while also allowing you to laugh at the idol rich whose ranks you wish to join.