My favorite ad today: "Never Again: Eulogy" for Canon



This spot is full of cringe-y goodness. Director Ian Liu does a great job with his wonderful lead and letting the discomfort build in the cutaways to the family. From a construction standpoint this is a fairly simple spot (just eight shots, six lines of copy) but each shot and line are used so well. It's a lesson in the idea of less is more. Humor isn't always dependent on the perfect punchline. Placing the camera and letting the situation play out will sometimes yield the best comedy.