My favorite ad today: Kraken: It's What You Do for GEICO



I really like this "It's What You Do" campaign from GEICO. Generally speaking I'm a fan of absurdist humor in spots and GEICO can do it very, very well. It was a tough call deciding which one to go with but at the end of the day I'm a sucker for RELEASING THE KRAKEN. Director Wayne McClammy does a great job blending the deadpan delivery of the two commentators with the insanity taking place on the course. Be sure to check out the Dora the Explorer spot too.