My favorite ad today: "A Great Big Universe" for Apple



Inevitably, I was going to get to an Apple spot. They're just too good too often to ignore them. This spot for the new iPad Pro features gorgeous photography from outer space paired beautifully with the song "Sound & Color" by Alabama Shakes. Does it tell you what's new about this iPad? Not really. But that's not what Apple's ads are about anyway. The spot, like many recent spots from the brand, is about how the technology they build will blend into your life & enable you to do more with it.